• Sony

SONY

@housetok.21

SONY

@housetok.21

Need

Lack of brand presence in younger segments. Especially Gen-Z and Millenials.

Goal

Reach 300k account impressions in two weeks.

Solution

Create an organic account with the insight of the campaign «Recently moved» where the product is in 2nd place and an organic engagment is generated with the target audience.

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comments

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followers

+ 0 M

audience reached

Highlights

  • The goal was exceeded, reaching almost 21 million impressions.
  • The target identified with the creative concept, reacting to the videos and commenting on their own experiences.
  • The videos went viral in countries such as Mexico, Chile, Argentina, Peru and Colombia.

Most Virals

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Your brand has

to be on TikTok

Your brand has
to be on TikTok

Let's start now!

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COPYRIGHT © 2022 CROING | O WORLDWIDE
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